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Unit 6: Processing and Marketing Specialty Forest Crops.

Objectives: Unit 6 is designed to guide you through the process of getting your product from forest to consumer. This unit will provide you with:
  • An overview of what market opportunities exist for non-timber forest products
  • Tips on how to begin planning your enterprise.
  • Alternative selling strategies.
  • Alternative market channels.
  • Suggestions for finding your niche in the marketplace.
  • A list of ideas for promoting and selling your products.


Required reading:

At least 51 ways to promote and sell Forest Products - Jim Ochterski, Cornell Cooperative Extension

Marketing non timber forest products - Monica Roth, Agricultural Development and Marketing Specialist, Cornell Cooperative Extension of Tompkins County


Links:

Marketing Specialty Forest Products - Clyde Vollmers and Erik Streed, University of Minnesota Extension Service

Non-timber Forest Products - Virginia Tech website

Marketing Specialty Forest Products - Scott Joosiah, University of Nebraska

Non-Timber Forest Products Marketing Systems and Market Players in Southwest Virginia: A Case STudy of Craft, Medicinal and Herbal, Specialty Wood, and Edible Forest Products. - Sarah Marsden Greene, master's thesis



Unit 1
Introduction
Unit 2
Site Design
Unit 3
Ginseng and Goldenseal
Unit 4
Mushrooms
Unit 5
Maple
Unit 6
Marketing